Every year, millions of men across the world sprout moustaches in the name of men’s mental health charity, Movember. However, the average moustachioed man unknowingly loses up to a pint and a half of beer in their furry upper lip annually.

This Movember, Galway Bay Brewery are offsetting the beer lost in Ireland’s facial hair. We calculated your moustaches absorption rate based on it’s size, shape, and density, converted it into currency and donated it directly to the charity.

Galway Bay Brewery are serving justice and pints this Movember.

For ROTHCO | Part Of Accenture song.